Brand Experience Design
To better support Projekt202 ( now Stellar Elements ), we aimed to surprise and disrupt expectations, making the most of the large format. The piece was well received, standing out while highlighting our case studies and showing how Brand Experience helps clients tell their stories and connect meaningfully with their audiences.
The broadsheet contained 60 pages of case studies and a look at our process in brand experience design. The purpose of the project was to explain the perspective of Stellar Elements and show how their method of connecting brands with their customers was so successful.
Cover illustration was composed of the spot illustrations to visualize the culture and talent of the San Francisco office.
Your brand is the experience
Illustrating the way a brand comes to life in all of the touchpoint and all of it’s evolution was important to drive home the message
that the work is continuous and just like a real relationship it takes care, dedication and empathy.
Below you can see the evolution of the idea from sketch to final as the copy and content evolves together.
Below are sample spreads of this promotional piece for context.
The work inside was done by the talented people at Projekt202 ( now Stellar Elements ), the layout of the broadsheet was done by myself and a few others.
