Motion design - Sean Turner

AUTOMATION ANYWHERE Branding Refresh

Automation Anywhere wanted to put people at the center of their story—showing how their tools free anyone from repetitive tasks so they can do their best work. At Stellar Elements, we brought this vision to life through a refreshed logomark, vibrant colors, and a brand expression that speaks through every image and word.

Human meets Machine

The lowercase “a” is simple but smart: the circle for the person, the rectangle for the machine. From these two shapes, endless patterns and brand possibilities come to life.

PROPOSED BRAND COLORS

“Vibrant” and “energetic” kept coming up when we talked about the brand’s feel. We paired simple, complementary colors
with the core tone to show automation as a boost, not a replacement—and made sure everything felt alive and future-forward.

Site Design

These brand design pieces were created to showcase the new logo, as well as the overall brand system and the tone and style of the headlines.