TROPICANA LAS VEGAS
One of the oldest remaining Vegas Casinos was entering into the online casino market. After acquiring the startup RocketSpeed, Penn National now had a game studio and a way to bring there customers online and keep them playing even when not in Vegas.
To introduce online gaming to a decidedly to an older audience in an environment of flashy glitz, it occurred to me to reach people
and make them comfortable we should speak in simple terms.
The first phase of this campaign launch was to speak to the Tropicana Casino customers while they were guests of the hotel, and so the copy and concepts were designed around the awareness of the new way to play.
The second phase of this campaign spoke in a playful way showcasing the benefits of having a casino in your computer.
The third phase was directed at those who travel frequently and might be enticed to play online instead.