Sweet Jo's exterior signage for the JCC SF
BONA FIDE AND HEARTFELT
Breathing new life into classics was always seen as integral to Sweet Jo’s. So it made sense to approach the branding as a blend of old and new, refined and roughened. It was easy infuse Joanna’s products and communication with her vibrant personality.
Designed to be an introduction to the neighborhood and an offer for a free treat in exchange for signing up for a newsletter.