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SOLITAIRE CARNIVAL

How to make something new in a sea of successful games. The market for Solitaire games on mobile devices is full and most of them are free, so why bother entering into that competition?  We had a mandate to reach out and expand our network of players to a new and different group of people. Find an overlap for solitaire players and match three games like "Candy Crush", with the hope that these same players might have an interest in the core business ( casino games ).

 
Game lobby

The carnival motif allowed us to stand apart from other solitaire games initially at launch and to give us space to introduce new games to the lobby that we might use to test out a users interest. 


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One of the card sets designed at the launch of the game to reflect the colorful and playful style of the theme.


 Dialog for Big Win

Dialog for Big Win

 Game dialogs for New Level unclock, incentivised unlock, retention devices, and social sharing

Game dialogs for New Level unclock, incentivised unlock, retention devices, and social sharing


Keeping with the idea of a light and fun themed take on a solitaire game, the marketing art and brand messaging had large playful type with a sugary bubbly quality to it. Big headlines that were bursting into place and all under the same tent as the Viva Slots Vegas brand.

 iOS App Store Marketing

iOS App Store Marketing