PENN INTERACTIVE VENTURES
The iGaming division of Penn National Games based in Pennsylvania had acquired RocketSpeed and was steadily moving to establish itself as the largest land based casino operator to also provide Play For Fun slots on desktop and devices. They needed a rebranding to combine the spirit of RocketSpeed with the established presence of Penn National Games. I quickly explored several options among all the other artists and designers inside the company, and after some review the winner above was chosen.
As part of the integration process of these companies and their teams and offices, it was important to verbalize the culture of this new company. Working with a few key members of RocketSpeed and PIV the Mission and Values were established, and it was my goal to reflect the common vernacular of Vegas and that aesthetic as I designed useful and fun ways to surface our new values.