Each year EA Sports announces their upcoming titles to be released. These silhouette athlete packs were designed in an effort to generate buzz and boost pre-sales. In the lead up to the 25th Anniversary of Madden NFL, a collector edition box and identity was explored as a way to mark this occasion.


As part of the 2014 EA SPORTS line, two versions of the best 
selling Madden game was released to commemorate 
the 25th anniversary edition of their flagship game.


Popgun conducted a full exploration of concepts for the Next Gen game platforms was conducted in a lead up to the launch.